Hi, we're Frigadefri-GADE · like “brigade”, with an F.
We help people understand your software and get their work done.
Care about the defaults.
Frigade becomes part of your product. Its components should look and feel like they belong there from the start. We put care into the defaults, including the empty states and the way a checklist closes when you're done.
Use what we build.
We use Frigade to onboard and support our own customers. Working with the same product our customers use helps us spot the awkward steps and decide what to improve.
Work directly with customers.
Customers talk directly with our engineers, designers, and founders. The people building a feature also help customers put it to use, so questions and feedback reach the people who can act on them.
Improve what's already in use.
We keep working on features after they launch. Customer feedback helps us decide where a fix or a simpler workflow will do more good than another feature.
It started with onboarding.
At LinkedIn, an internal system helped product teams build onboarding flows without starting from scratch. We wanted to make that kind of tooling available to other companies.
That became Frigade Engage: React components for checklists, tours, and announcements that developers could make their own.
Working with customers also showed us how much effort goes into keeping guidance current as a product changes. Moving a button or changing a workflow can leave a tour pointing people to the wrong place.
With Frigade Assistant, we took a different approach to that problem. It learns a product by using it, then helps people navigate the screen they're on and complete tasks. Engage gives teams control over the flows they design; Assistant helps with the questions and tasks that come up along the way.
Previously at LinkedIn, Discord, and Digit.
We work in person from our office on Market Street in San Francisco. Most days end with someone leaning over someone else's screen, demoing what they built.
That carries into how we work with customers. We want to see where you're getting stuck, try an improvement, and get it back to you while the problem is still fresh.
Our investors.
Y Combinator
Startup Accelerator
Craft Ventures
Venture Capital
General Catalyst
Venture Capital
Defy.vc
Venture Capital
Magic Fund
Venture Capital
Guillermo Rauch
Founder of Vercel
Arash Ferdowsi
Cofounder of Dropbox
Jean-Denis Greze
CTO at Plaid
Emrecan Dogan
Head of Product at Glean
Paul Klein IV
Founder at Browserbase
Tido Carriero
Head of Enterprise at Cursor
Ilana Elbaz
Head of Sales at Deel
Aatif Awan
Founder of Indus Valley Capital
Lasse Espeholt
Staff at Google Brain
Maik Wehmeyer
Cofounder of Taktile
Let's talk about your product.
Tell us what you're building and where people get stuck. We'll help you figure out whether Frigade is a good fit.